Think back to 1974, if you're old enough.
Vietnam was still a raw wound. Richard Nixon had ended the
Watergate crisis by resigning from office. Inflation was rampant,
oil was running out and the Japanese would soon seem to be taking
over everything. Surely the years ahead would be a humbling time
of irreversible national decline.
In the middle of all this, an Albuquerque, N.M., entrepreneur
named Ed Roberts had a scheme to produce a personal computer kit
that would sell for under $500. The task was considered impossible
- there really were no personal computers, after all - and Roberts
was broke, but Popular Electronics, a big deal in those
days, had promised him the cover if only he could deliver.
Somehow, Roberts and his band created a prototype, but the
shipping company supposedly lost it en route to New York, so all
parties held their noses and a mock-up was slapped together for
the photo shoot. Then the magazine made like Gabriel:
"Project Breakthrough!" trumpeted the January 1975 cover
of PE. "World's First Minicomputer Kit to Rival
Commercial Models ... Altair 8800."
Beneath that innocuous-looking machine, the earth shook. Small
computers in those days were the size of a stove, but this one was
the size of - well, what people now think of as a computer. And it
sold for $397, an unheard-of price.
It wasn't perfect, of course. There was no display and no real
storage. Input was via a series of switches (a program might
require thousands of error-free toggles), and output was in the
form of flashing lights, something like the computers on old TV
shows. (Altair was where the Enterprise (ETP)
was headed one night on Star Trek.) The machine didn't even
come assembled.
Nonetheless, the kit was an overnight sensation. Unfortunately,
Altair's makers were selling a product they couldn't immediately
deliver or support. When the marketplace rejected the Altair's
uniformly defective memory boards, Roberts forced them on his
customers by bundling boards with the machine's crucial Basic
software - created, incidentally, by a couple of brash young
fellows named Bill
Gates and Paul
Allen. They had naturally pitched the software to Roberts
before it even existed.
Reading Paul Freiberger and Michael Swaine's Fire in the
Valley: The Making of the Personal Computer, it's hard not to
conclude that maybe the computer business hasn't changed as much
as we think it has, the original Altair's 256 bytes of memory
notwithstanding.
First published in 1984 and out of print for years, Fire in
the Valley has now been updated and reissued, complete with
what surely must be bar mitzvah pictures of Gates, Steve
Jobs and others looking younger, skinnier and hairier than any
human could possibly be. Although the book takes a stab at
comprehensiveness, these gawky youngsters are really the focus of
the story, and the authors tell their tale with surprising human
as well as technological insight. Of course, Freiberger and Swaine
are blessed with a remarkable tale to tell; if you don't already
think so, you'll probably be bored at times by the comings and
goings of so many nerds so badly in need of shampoo. But even
nongeeks need to understand what happened here, because it
subverts the funereal narrative of recent American history that
both liberals and conservatives seem so readily to embrace.
Fire in the Valley proves that old-fashioned American
ingenuity wasn't dead; it had just moved out West. Nor were the
1960s and '70s merely a time of self-indulgence and license, as
some conservatives have contended. Aside from such gains as civil
rights, the era's hallmark openness and sense of play - the
preference for tie-dye over gray flannel, so to speak - has paid
big dividends. The computer revolution "had its genetic
coding in the '60s," observes Jim Warren, an industry pioneer
and self-described "chair-being" of an early industry
computer fair - "antiestablishment, antiwar, profreedom,
antidiscipline attitudes."
At the same time, the industry that these crazies founded is a
powerful rebuff to the strange cult of pessimism and nostalgia
that characterizes recent liberal economic cant. It turns out that
growth isn't over, and there are even signs that our huge
investment in computer technology is showing tangible results now
that the machines finally work and people have some idea what to
do with them.
More mundanely, Fire in the Valley offers comfort to the
parents of smart but difficult boys everywhere. (I myself have
stopped shopping for an exorcist for one of my sons; we'll give
him an old laptop instead.) It gives comfort but also pause,
because nowadays such boys are often medicated, the rough spots of
childhood and adolescence smoothed out by Ritalin until the kids
get old enough for Prozac.
Back in the 1970s, though, it was still possible to be young,
male and different without being slapped with a prescription.
Consider Steve Wozniak, the early technical genius behind Apple
(AOIXQ).
A whiz all through his Silicon Valley childhood, in high school he
planted an electronic metronome in a friend's locker, taped to
some unlabeled battery cylinders and wired with a switch that
accelerated the ticking when the locker door was opened. Upon
discovering the device, the authors report, "the principal
bravely snatched the metronome from the locker and ran out of the
building with it."
A book like this really is kind of a boys' story; its heroes,
virtually all men, inspired Robert X. Cringely in his book Accidental
Empires to attribute the computer industry to mass sublimation
by a collection of nerds who couldn't get laid. With its
star-studded cast of unwashed, unwed brainiacs, Fire in the
Valley offers unwitting support for that thesis. Of his own
nerdity, for example, Bill Gates says: "I tried to be normal,
the best I could."
The personal computer revolution was driven by these brilliant
and individualistic misfits, and their legacy - who could have
foreseen it? - is a revitalized U.S. economy in which no one talks
enviously anymore of Japanese firms that have 100-year plans and
put their employees in what look like Jiffy Lube uniforms.
Fire in the Valley offers many nerd pleasures, not the
least of which is a stroll down memory lane, back to a sunny time
of youth and innocence and endlessly whirring floppy drives. All
the highlights are covered. You'll read about the earliest BBS,
the rise of the Phoenix BIOS, the creation of computer magazines,
and the unhappy life and death of poor Gary Kildall, creator of
CP/M. Remember Adam Osborne? Peachtree Software? Wordstar? It's
all here, enough to give any aging computer freak a lump in his
throat.
Here too is the incomparable Doug Englebart, who in 1968 took
the stage at the Fall Joint Computer Conference in San Francisco
to give what the authors say was by all accounts "one of the
most impressive technology demonstrations since the atomic bomb
test at Alamogordo." He showed off hyperlinked text, remote
video conferencing (including live document sharing), cursor
control via mouse (he made the first one of wood) and the mixing
of text, graphics and video.
"Englebart is justly credited with the invention of the
computer mouse, hypermedia, multiple-window screens, groupware,
online publishing and electronic mail," the authors write.
Another high-tech visionary, Alan Kay, wasn't kidding when he
said, "I don't know what Silicon Valley will do when it runs
out of Doug's ideas."
One of the strengths of this fine book is that it isn't
tendentious about its subject matter. If Fire in the Valley has
any thesis, it's that, like Englebart, the very earliest players
weren't much motivated by money. Some were simply visionaries.
Others just loved computers. Others still couldn't fit in anywhere
else.
The plutocrats are here too, of course, but most of them come
later and get relatively short shrift. So do the chip engineers,
who are mentioned only at the beginning. Like indulgent gods,
Freiberger and Swaine seem to love all of Silicon Valley's
children, but their hearts are clearly with the hobbyists and
hackers, gifted weirdos and insanely curious oddballs, the ones
they show us most clearly.
The classic examples may be Alan Cooper and Keith Parsons
(dossier),
who created a bookkeeping program and actually sold a copy for
$995. The, uh, corporate culture at their impressively named
Structured Systems Group differed somewhat from the average
business organization.
"The atmosphere was giddy," the authors write.
"Parsons paced the office shirtless, while Cooper, hair down
to midback, guzzled coffee that would dissolve steel. The two of
them, wired on caffeine and the excitement of the $995 check,
wrangled about potential markets and dealer terms. Parsons'
girlfriend made phone sales while sunbathing nude in the
backyard."
Cooper, by the way, had a ready explanation for why he started
a software company: "My unemployment had run out."
Daniel Akstis a writer
teaching this semester at UC Berkeley's Graduate School of
Journalism.